Google Ads (formerly known as Google AdWords) can be a bit of a love-hate relationship for many business owners. It’s often compared to placing an ad in the Yellow Pages and hoping customers will call. But here’s the catch: spending more money on Google Ads doesn’t automatically mean you’ll get better results. It’s not as simple as just throwing more money at it and hoping for the best.
Google Ads is a complex platform with many moving parts. Targeting the right audience, selecting the right keywords, setting the right budget, and optimizing campaigns all take time and expertise. The Smart Local team understands this inside and out. We don’t just hit the “easy button” and let things run; we optimize and refine every campaign to get you the best possible return on investment.
At Smart Local, we’ve seen our fair share of frustrating Google Ads experiences. Horror stories from business owners who’ve been overcharged for clicks they didn’t understand, or who’ve wasted money on ads that didn’t bring real results. But here’s the thing: we’ve spent so many hours optimizing Google Ads campaigns that we’ve practically lost count.
CPC (cost-per-click), CTR (click-through-rate), and other metrics don’t just live in our reports—they’re part of our daily life. We eat, sleep, and breathe Google Ads, constantly fine-tuning our strategies to ensure that every dollar you spend is driving real traffic to your business. With Smart Local, you get more than just a Google Ads campaign—you get a customized strategy tailored to your business goals.
When it comes to Google Ads, don’t settle for generic strategies or big agencies that treat your business as just another number. Smart Local is different—we care about real results for your business, not just vanity metrics.
We know how to drive qualified leads that lead to actual sales and growth. If you’re tired of wasting money on Google Ads campaigns that don’t deliver, it’s time for a change. Get in touch with Smart Local today and talk to a local expert who genuinely cares about the success of your business.




We don’t believe in a one-size-fits-all approach. Every Google Ads campaign we create is tailored to your unique business, ensuring it reaches the right people at the right time.
We’re not just setting up ads and hoping for the best. We actively monitor and adjust your campaigns to maximize performance. From keyword selection to ad copy tweaks, we continuously work to improve results.
No smoke and mirrors. No “spray and pray” We focus on transparent reporting so you know exactly where your money is going and how it’s performing. When you work with us, we’re always upfront and honest about what’s working—and what isn’t.
Unlike large multinational firms that don’t understand your market, Smart Local is deeply rooted in the local business community. We understand the local nuances and target your ads effectively to drive genuine leads and phone calls.
If you want to make Google Ads work for you, it’s time to work with the team at Smart Local. We’ll help you navigate the complexities of SEM with a strategy built for your business, ensuring that every click counts. Reach out to us today to get started with a local Google Ads expert who knows how to get real results.
Project: www.castellopizzagelato.com.au
Website traffic quadrupled in under 12 months.
Results
Local busy south west Brisbane Pizza restaurant obtained over 4 times the traffic to their site as well as higher conversions in under 12 months.
Project: www.downundertiling.com.au
Challenge
Top organic rankings in 6 weeks.
Results
Rockhampton based tiling company ranked organically positions 1-3 for multiple keywords across central QLD. This company previously did not even have a website.
Project: www.savvybusiness.com.au
Challenge
Heading No. 1 in 3 weeks.
Results
Local Sunshine Coast Business broker obtained No. 1 Google Map Pack rankings within 3 weeks of campaign commencement. This client was previously ranked position 91.
Get in contact with your nearest Smart Local representative today to discuss options and packages starting from $259 per month.
Don’t settle for offshore SEO services that don’t understand your market. Smart Local is here to help your business succeed online with real, effective SEO strategies. Reach out today, and let’s have a conversation about how we can boost your local visibility and help you grow.
Smart Local Digital Marketing helps local businesses grow online through targeted SEO, social media, SEM, and website optimization. Transparent, results-driven, and locally focused.
Copyright © 2025, All rights reserved. Designed by Smart Local