- Start local with Smart Local
When you’re running a social media campaign, especially on Facebook or Instagram, it’s crucial that it’s managed by someone who knows your local community. At Smart Local, we believe that local businesses deserve local expertise. Too many marketing agencies offer cookie-cutter solutions, but smart marketing comes from understanding the unique needs of your neighbourhood.
It’s more than just putting out ads—it’s about using tools like A/B testing, retargeting, and hyper-targeted Facebook ads to make sure your message hits home with the right people. And here’s the catch: if your campaign isn’t being managed by someone who understands your market, it’s not going to work as well as it could.
Years of Experience
These days, a lot of larger agencies in Australia are outsourcing social media management to overseas teams. The problem? Those teams don’t have a clue about what works for Australian businesses, let alone businesses in your local area.
At Smart Local, we’re 100% Australian-owned and locally run. We live here, we understand the local market, and we know what it takes to create successful social media campaigns that actually resonate with your community. We don’t use offshore teams or “one-size-fits-all” approaches. Our campaigns are personalized to your specific business and your audience.
The content includes relevant keywords (like “social media advertising,” “local businesses,” “Facebook ads,” “A/B testing,” “retargeting,” etc.) naturally without keyword stuffing. This helps the page rank for local social media advertising and related search terms.
The tone is conversational, with a friendly, approachable style that mimics how a local business might speak to potential customers. Phrasing like “we live here,” “we’re part of the community,” and “we know what works for you” makes it feel personal and authentic.
The content is easy to read with clear headers, short paragraphs, and direct calls to action, all of which are important for user experience—an important ranking factor for Google.
The language is natural, and while it includes keywords, it doesn’t sound forced or robotic, which is crucial for sounding human. It also focuses on the benefits and results, which users tend to engage with more.
It’s easy to get lured in by big marketing agencies promising local results. But don’t forget—they’re often not local and don’t know your community like we do. At Smart Local, we’re a true local agency that understands your business needs because we’re part of the same community.
Want to see what we can do? Check out some of our recent local social media campaigns that helped businesses just like yours grow.
If you’re ready to run a Facebook or Instagram ad campaign that truly connects with your community, you need a local expert to handle it. At Smart Local, we’re here to help you get the most out of your social media advertising with campaigns that drive real results for your business.
Get in touch with us today, and let’s start planning your next successful social media campaign.
Project: www.castellopizzagelato.com.au
Website traffic quadrupled in under 12 months.
Results
Local busy south west Brisbane Pizza restaurant obtained over 4 times the traffic to their site as well as higher conversions in under 12 months.
Project: www.downundertiling.com.au
Challenge
Top organic rankings in 6 weeks.
Results
Rockhampton based tiling company ranked organically positions 1-3 for multiple keywords across central QLD. This company previously did not even have a website.
Project: www.savvybusiness.com.au
Challenge
Heading No. 1 in 3 weeks.
Results
Local Sunshine Coast Business broker obtained No. 1 Google Map Pack rankings within 3 weeks of campaign commencement. This client was previously ranked position 91.
Get in contact with your nearest Smart Local representative today to discuss options and packages starting from $259 per month.
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