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Smart Local

Marketing for dentists that brings new patients through the door

People choose a dentist from a search results page and a handful of reviews, often within minutes. We make your practice the clear local pick, and we keep every word inside AHPRA advertising rules.

Peter Moriarty, Smart Local
Patient reading dental practice reviews on a phone
Dashboard showing practice visibility and enquiry metrics

Why dental practices work with us

Choosing a dentist is a trust decision made quickly. A new resident or someone with a sore tooth searches, scans the Maps results, reads a few reviews and rings.

Health advertising has rules the trades never deal with. AHPRA restricts testimonials about clinical care, so we never dress up patient stories as proof. Our evidence is visibility data: rankings, profile views, calls and booking enquiries.

We already grow healthcare practices. A Caboolture physiotherapy centre on our system lifted Google Business Profile calls 66.5% and organic traffic 67.7%.

No lock-in contracts, and your practice manager can open the reporting any time.

What we run for dental practices

01

AHPRA-aware copy and review handling

We collect and respond to reviews within national health advertising rules, and we never publish testimonial-style claims about treatment.

02

Google Business Profile for the practice

Hours, services, photos and Q&A kept accurate, because an out-of-date profile costs bookings, especially for urgent searches.

03

Service pages patients actually search

Check-ups, emergency appointments, implants and whitening each get a page matched to how patients look for that care.

04

Local SEO for your catchment

Patients rarely travel far for a dentist. We focus your visibility on the suburbs your patients really come from.

05

A website built for bookings

Fast, calm and clear, with a booking path that works on a phone during a lunch break.

06

Visibility reporting

Rankings, calls and enquiry counts in one dashboard. These are the numbers a practice can talk about freely.

Banner showing patient reviews building trust in a local practice

Where new patients search

Dental patients stay local. Most searches look like "dentist Maroochydore" or "emergency dentist near me", and the Maps pack usually decides who gets the call.

New residents are the biggest source of new patients in growing areas. They have no dentist yet, no referral and no loyalty, so the practice that ranks first when they search wins them for years.

Urgent searches behave differently again. A cracked tooth on a Saturday is a now decision, made on a phone, so your profile, hours and reviews need to answer before your front desk can.

Questions we get asked

Is your marketing compliant with AHPRA advertising rules?

Yes. We write within the national health advertising guidelines, which means no testimonials about clinical care, no misleading claims and no offers that encourage unnecessary treatment. Compliance is built into our process, though your own professional review of copy is always welcome.

Can you use patient testimonials?

No, and you should be wary of anyone who says they can. Testimonials about clinical aspects of care are restricted under the National Law. We build trust through your rankings, your profile and reviews handled within the rules.

How do emergency dental searches work?

They happen on phones, fast, and they go to the Maps pack. We keep your emergency page, opening hours and profile tuned so urgent patients can find you and call in seconds.

How will I know the marketing is working?

You'll see new-patient calls, booking enquiries and rankings in live reporting. We track the numbers that matter to the front desk, and you can check them whenever you like.

Keep exploring

Want the phones ringing?

Tell us your suburb and your trade. We'll show you exactly where the calls will come from.