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Smart Local

Marketing that keeps tradie schedules full

Plumbers, sparkies, chippies, concreters. The trades differ, but the way customers find them barely changes. We run one local system that works and shape it to your trade.

Peter Moriarty, Smart Local
Lead funnel diagram showing local searches turning into calls and booked trade jobs
Local trade business highlighted on a neighbourhood map

Why tradies work with us

Every trade we work with shares the same two problems. Quiet weeks with no calls, and busy weeks where the marketing they paid for sends junk leads.

The fix is one system, tuned per trade. A Google Business Profile that holds a Maps position, suburb landing pages for every area you service, ads for the urgent searches, and reviews that make the choice easy.

We already run it for plumbers, electricians, carpenters, concreters and pest control businesses across South East Queensland. The numbers on our results page come from those campaigns.

And there are no lock-in contracts. If the phone stops ringing, you can leave. That's the deal that keeps us honest.

The system, trade by trade

01

Google Business Profile

Set up and maintained so your business holds its place in Maps for the searches your trade lives on.

02

Suburb landing pages

A page for every suburb in your run. Trade searches almost always carry a location, and these pages catch them.

03

Google Ads

Campaigns shaped to your trade's urgency. Call-focused for emergency work, quote-focused for planned jobs.

04

Review growth

A repeatable routine for collecting Google reviews after each job, because most customers pick the tradie with the freshest proof.

05

AI search visibility

Customers are starting to ask AI tools which tradie to call. We structure your details so the answer includes you.

06

Call tracking

Every call and form tied to its source, so you know exactly which suburbs, services and channels feed your schedule.

Banner showing a local trade business ranking first in nearby search results

Local by nature

Trade searches are local by definition. Nobody hires a plumber from two hours away, and Google knows it, so proximity and local signals decide who shows up.

"Near me" and suburb-name searches settle most trade jobs, and the top of the Maps results takes most of those calls.

We map every campaign to the suburbs you actually drive to, whether that's one postcode or the whole Coast.

Questions we get asked

Does the same system really work across different trades?

The channels are the same. What changes is the keywords, the urgency and the seasonality, and that's the part we tune trade by trade. An emergency plumber and a custom carpenter get very different campaigns on the same bones.

I've been burnt by marketing companies before. What's different?

Tracked calls, plain reporting and no lock-in contracts. You can see every lead and its source, and you can walk away if the results stop. We have to keep earning the retainer.

I'm a one-person operation. Is this overkill?

We size it to your capacity. Early on, the whole plan might be your Google profile, reviews and a couple of suburb pages. The system grows when your team does.

My trade isn't listed on your site. Can you still help?

Almost certainly. If your customers find you through local search, the system carries across. Tell us your trade and service area and we'll map it out.

Keep exploring

Want the phones ringing?

Tell us your suburb and your trade. We'll show you exactly where the calls will come from.