Resources
Lead quality and enquiry tracking guides
Traffic is not leads, and leads are not jobs. These guides help Australian service business owners follow each enquiry from first search to booked job: how the local funnel works, why visits can rise without more calls, how to credit paid and organic leads once, and how each trade can sort the enquiries worth quoting from the ones to refer on.
The marketing funnel for a local service business
Two paths to a booked job: need-now calls and planned work researched over weeks.
Read the guideWhy traffic can rise without more leads
Why more visits can still bring no more enquiries, and what to check first.
Read the guideConnecting search data to sales quality
Join search data to the jobs that actually got booked, not just form fills.
Read the guidePaid search versus organic lead attribution
Credit paid and organic leads once each, without counting the same caller twice.
Read the guideLead qualification guide for plumbers
Plumbing calls sorted into urgent callouts and planned work before anyone quotes.
Read the guideLead qualification for electricians
Sort urgent faults from installs before you send a van.
Read the guideLead qualification guide for roofers
Roofers separating storm repair callers from full replacement buyers.
Read the guideLead qualification guide for builders
Builders telling real projects apart from early ideas and price checks.
Read the guideLead qualification guide for painters
Painters deciding which quote requests are worth pricing and which to decline.
Read the guidePest control lead qualification
Which pest and termite calls to book, route or refer.
Read the guideLead qualification guide for dentists
Dental enquiries grouped by treatment intent, from urgent pain to planned care.
Read the guideLead qualification guide for lawyers
Law firms sorting legal enquiries they can act on from ones to refer.
Read the guideKeep exploring
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