Resources
SEO planning, measurement and reporting guides
Measuring SEO results starts with goals tied to the enquiries you want, not rankings on their own. These guides show Australian service businesses how to set those goals, read Search Console and monthly reports honestly, judge a six-month rollout fairly, track AI search traffic, and compare audits, proposals and agencies on evidence rather than promises. They are written for owners and managers who pay for SEO and want to know whether it is working.
Choosing SEO goals for a service business
How to set SEO goals around the enquiries you actually want.
Read the guideGoogle Search Console for local businesses
Own the account, filter suburb searches and run a quick monthly check.
Read the guideHow long local SEO takes
The four milestones behind every local SEO timeline.
Read the guideHow to prioritise the next 50 pages
Score the next pages on demand, overlap, performance and proof.
Read the guideHow to review a monthly SEO report
Six checks that turn an SEO report into decisions.
Read the guideLocal SEO seasonality and reporting
Tell a quiet season from a real drop in local search.
Read the guideHow to design a local visibility experiment
Test one SEO change properly, then trust what the result shows.
Read the guideHow to assess a six month SEO rollout
Judge six months of SEO work and plan the next quarter.
Read the guideHow to interpret Google AI impressions
What Search Console AI impressions really tell you, and what they hide.
Read the guideHow to measure ChatGPT referrals
Read ChatGPT visits in GA4, and know what those numbers miss.
Read the guideHow to compare AI visibility tracking reports
Line up prompts, products, location and dates before comparing any scores.
Read the guideWhat an SEO audit should deliver
Know what a useful SEO audit hands over, and how to judge it.
Read the guideHow to compare marketing proposals
Four checks to run on any agency proposal before you sign.
Read the guideHow to choose an SEO company
Criteria, red flags and contract terms for choosing an SEO partner.
Read the guideKeep exploring
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