Resources
Website and content guides for service businesses
These guides cover the website side of search for Australian service businesses: choosing who builds your site, writing service pages that rank, adding the schema that matters, turning visits into enquiries, moving or tidying pages without losing rankings, and writing content that customers, Google and AI tools can trust. They're written for owners and marketing managers who want to brief a developer, or check the work themselves.
Website builder or web designer for a local service business
When a website builder is enough, and when to hire a web designer.
Read the guideOn-page SEO checklist for service pages
Titles, headings, copy and links on a service page, checked top to bottom.
Read the guideSchema markup for a local service business
The small schema set a local service business needs, and how to test it.
Read the guideWebsite conversion checklist
Checks that turn website visits into calls and quote requests.
Read the guideGoogle search snippets and AI eligibility
How Google writes snippets, and how snippet settings affect AI eligibility.
Read the guideNoindex vs canonical vs redirect: which to use
Pick between noindex, a canonical tag or a redirect for each page.
Read the guideKeyword cannibalisation: when to merge pages
Prove two pages really compete before you merge them into one.
Read the guideWebsite migration SEO checklist
Redirect and handover checks to run before, during and after a website move.
Read the guideHow to review an AI content brief
Spot the gaps in an AI-written content brief before anyone writes from it.
Read the guideOriginal research marketing: evidence AI can cite
Publish first-hand evidence that AI tools and readers can check.
Read the guideKeep exploring
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