Resources
Local SEO and Google Maps guides
These guides explain how Google chooses local businesses for search and Maps, how to research the searches your customers use, and how to build suburb, service area and location pages that earn their place. They are written for Australian service businesses doing their own local SEO or checking an agency's work, in plain English with each term explained as it comes up.
What is SEO
The plain-English version of how search rankings work, before any local detail.
Read the guideWhat local SEO includes
What local SEO covers, from your website to your Google Business Profile.
Read the guideWhat is Geo SEO
Suburb-by-suburb visibility explained, and why the place in a search changes results.
Read the guideLocal SEO vs Geo SEO
Where local SEO stops, where Geo SEO starts, and which one you need.
Read the guideHow to Rank on Google
Page, link and trust work that moves organic rankings for a local business.
Read the guideHow to Rank on Google Maps
Three signals behind every map ranking, and the parts you control yourself.
Read the guideKeyword research for a local service business
Find the jobs, suburbs and wording customers use, then give each query one page.
Read the guideLocal SEO competitor analysis
Record who wins each search in your suburb, then turn their gaps into priorities.
Read the guideWhen local landing pages deserve indexing
How to decide which suburb pages deserve indexing and which should stay out.
Read the guideService area pages for genuine local coverage
Which suburbs earn their own page, and the local proof each one needs.
Read the guideHow to link regional hubs and suburb pages
Link regional hubs down and suburb pages up, the way customers actually search.
Read the guideChoosing relevant local partnerships
Pick local partners who share your customers and earn links worth having.
Read the guidePlanning multi-location SEO ownership
Who owns each branch, login and page once a business runs several locations.
Read the guideKeep exploring
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